10 Questions With Bernadette Soares

NZE: You’re a mum who started her beauty empire from a kitchen stove while raising three children.  Can you tell us more about how and why you got started?

As a child, I knew that one day I would own my own company.  I grew up in India surrounded by a very business orientated family and was inspired by stories about my Grandmother who had set up our family property empire.

My children were still quite young when I started my business in New Zealand.  As much as I loved being a mum, I missed the creative side of working and needed a new challenge.

Looking for a part time job after 11 years of being a stay at home mum was daunting and I faced the barriers of perception around experience and responsibilities.  Setting up my own business became more of a necessity than an option.

I tossed around a few ideas until I realised that I had a potential business sitting right in front of me.  For several years, I had been producing a natural hair removal product for family and friends made on my home stove from a family recipe passed down through generations.


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